Engage fans,
grow loyalty,
unlock revenue.
Transforming fan platforms into engines for engagement and sustainable revenue.
Built by Auric.
Recognised by Mastercard.
Turn fan passion into economic impact
Auric turns everyday payments into loyalty by building on people’s daily habits. Through connecting bank accounts, we help football clubs and brands reward fans automatically and drive long term engagement.
Unlock new revenue from everyday fan behaviour
Auric helps clubs generate revenue by activating fan behaviour across their ecosystem, on match day and beyond. By connecting fans, partners and transactions, clubs unlock new commercial opportunities without added complexity.
No new habits required. No operational complexity.
Just scalable, measurable revenue linked to real fan behaviour.
- Unlock new revenue beyond match day
- Monetise real fan spend
- Activate a scalable partner ecosystem
- Grow revenue with fan engagement
Turn everyday fan activity into loyalty
Auric helps clubs reward relevant fan behaviour and strengthen engagement through a connected loyalty experience.The result is stronger retention, more frequent interaction, and increased value for both fans and partners.
- Reward meaningful fan behaviour
- Increase frequency of engagement
- Strengthen fan retention
- Create value for both fans and partners
Turn transactions into commercial insight
Auric helps clubs understand where fans spend, which partners create value, and where new commercial opportunities emerge. This transforms transaction data into actionable insight for partnerships, loyalty and long-term growth.
- Measure partner performance
- Identify new commercial opportunities
- Understand fan spending behaviour
- Enable smarter commercial decisions
Product features
A payment card that supports everyday transactions and seamlessly integrates with the club’s commercial partners.
Physical & Mobile
Apple Pay & Google Pay launching soon.
Connect any bank
No need to open a bank account.
Beyond stadium
Collect powerful data even beyond the stadium.
Full API integration
Seamlessly integrate with the club ecosystem.
Mastercard debit
A fully working debit card.
Worldwide acceptance
Make payments anywhere, anytime across the globe.
Product features
A payment card that supports everyday transactions and seamlessly integrates with the club’s commercial partners.
Club Brugge use case
Starting from the 2025-2026 season, the Club Membership received a major upgrade. With more benefits, rewards, and flexibility, the experience of the Club fan is taken to the next level.
Our supporters are the heart of Club Brugge.
With Club Pay, we transform everyday purchase into special moments for our fans, combining exclusive benefits with the convenience of modern payments. This partnership is another leap in our commitment to delivering innovative, meaningful experiences to our community.
With Club Pay, we transform everyday purchase into special moments for our fans, combining exclusive benefits with the convenience of modern payments. This partnership is another leap in our commitment to delivering innovative, meaningful experiences to our community.
Thomas Rypens
Innovation & Insights Director - Club Brugge
Innovation & Insights Director - Club Brugge
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