Our story

Auric was founded with one simple belief: fan behaviour is one of the most underutilised commercial assets in sports.Auric was born from a passionate team in Belgium with a strong connection to sports and entertainment. Growing out of a fintech scale-up, we combined years of expertise in payments with the energy and emotion of the fan experience.
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Clubs have built strong fanbases, but most fan activity, especially beyond match day and those who never come to the stadium,  remain disconnected from the club ecosystem and largely unmonetised.
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Auric was created to change that.
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We help clubs activate fan behaviour, connect it to partner ecosystems, and turn everyday interactions into measurable revenue and long-term value.

What we do

Auric enables clubs to move from engagement to monetisation.

By combining loyalty mechanics, partner activation and transactional data, we help clubs:
●      Unlock new revenue streams beyond matchday
●      Increase fan value and engagement
●      Build stronger partner ecosystems
●      Turn behaviour into actionable commercial insight

Our approach is flexible: clubs can start with loyalty activation and scale into transaction-based monetisation when ready.

All of this is delivered within a fully compliant, secure and scalable financial infrastructure.
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Our approach

We believe clubs should not have to choose between fan experience and commercial performance.

Auric is built around three core principles:
●      Start from fan behaviour, not technology
●      Focus on measurable revenue impact
●      Build long-term value through partners and data

This allows clubs to grow in a structured way:  from engagement to revenue to intelligence.

Recognised by Mastercard

Auric is recognised by Mastercard as a leading innovator in fan-driven commerce.Our collaboration combines Auric’s expertise in fan engagement and commercial activation with Mastercard’s global infrastructure and trusted payment network.

Auric’s loyalty payment cards are powered by Mastercard, a global leader in payments trusted by millions every day. This partnership ensures worldwide acceptance, top-tier security, and the reliability fans deserve.
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Licensed and regulated

Auric operates within a highly regulated financial environment.

Through Bonsai NV, a licensed Payment Institution regulated by the National Bank of Belgium, we ensure full compliance with European financial regulations, including PSD2 and GDPR.

This allows clubs to unlock new revenue streams and leverage transactional data — without taking on the complexity, risk or operational burden of financial infrastructure.

Auric manages the underlying compliance, security and regulatory requirements, so clubs can focus on growth, fan engagement and commercial impact.
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Bonsai NV is registered under company number 0663.774.859 and is authorised under PSD2 as a Payment Institution by the National Bank of Belgium.